Food-Navigator USA publishes occasional “special editions” with collections of articles on similar topics. This one is on how food companies are dealing with weight management: “With almost two thirds of Americans overweight or obese, weight management is still a huge market opportunity for food and beverage manufacturers.
However, messaging is moving away from diet-based concepts to more positive messages about food quality, satiety, and overall health & wellness.”
- Dieting is out – find out what is “in” at our Weight Management forum March 16: Normally about this time of year the airwaves and social media begin to buzz with messages about getting ready for bikini season or offers to help consumers shed the last few stubborn holiday pounds with special diet foods – but increasingly these types of campaigns are falling on deaf ears. .. Read
- Our Paleo ancestors were more active than us, but did they really have an optimal diet?: Supporters of the ‘Paleo’ diet (a hunter/gatherer-style approach to eating) urge us to eschew grains, dairy and legumes – among other things. But any diet that eliminates major food groups should be treated with caution, argue two high-profile dietitians we quizzed as part of our weight management special edition… Read
- Teff shines in new skinnypasta products as high-protein, low-carb alternative to traditional noodles: Between the rise of low- and no-carb diets in the early 2000s and the more recent explosive growth of the gluten-free movement, pasta-lovers and sales have suffered in the last two decades… Read
- Is the shift away from calorie-counting to eating more nutritious food doing more harm than good?: The current shift away from dieting and calorie-counting towards eating more whole, nutrient dense foods is a double-edged sword when it comes to fighting the obesity epidemic in America, according to an internationally recognized nutritionist. .. Read
- Dieting is out, health & wellness is in: Weight management and the changing American consumer: Two out of three Americans are overweight or obese, but sales of ‘diet’ foods have dropped in recent years, even if the pounds haven’t. So is ‘dieting’ now a dirty word? Canadean, Hartman Group and the International Food Information Council (IFIC) explore how US consumers’ thinking about weight management is evolving…Display
- Atkins redefines weight-loss “success” in campaign that shifts brand more towards wellness: Just in time for New Year’s resolutions to exercise more and eat healthier, low-carb food manufacturer Atkins Nutritionals, Inc., is redefining weight-loss success in a new ad campaign that features actress Alyssa Milano and focuses on finding a “happy weight.”.. Read
- Back to Nature Foods Co. repositions SnackWell’s as a “free-from” line: Back to Nature Foods Co.’s revitalization of the recently acquired iconic SnackWell’s brand is an example of how established companies can refresh aging brands that are struggling to better compete with new products from disruptive startups… Watch now
- Diet meals step-up with more premium, gourmet offerings, test reveals: Diet delivery meal services are raising the bar to create more gourmet appearing and tasty meals in a bid to attract more consumers who traditionally have shied away from frozen entrees, suggests the results of a recent consumer taste test…Read
- Lean Cuisine ditches “diet” for “wellbeing” in emotionally-charged rebranding: In a dramatic rebranding, Lean Cuisine ditches the “antiquated” idea of dieting to become an advocate for overall healthy lifestyles, and in doing so, is empowering women to change the conversation about weight and value perceptions, according to brand’s marketing director… Read