Trump’s USDA has issued final rules for labeling food products of biotechnology, commonly known to all of us as GMOs.
Since GMOs have taken on a pejorative—Frankenfood—connotation, the USDA wanted to fix that. And did it ever.
It drops GMOs, and substitutes “Bioengineered.”
Its logo depicts food biotechnology as sun shining on agriculture.
And the rules have a loophole big enough to exclude lots of products from having to carry this logo: those made with highly refined GMO sugars, starches and oils made from GMO soybeans and sugar beets. If the products do not contain detectable levels of DNA, they are exempt. Never mind that GMO/bioengineered is a production issue.
When Just Label It was advocating for informing the public about GMOs, this was hardly what it had in mind.
Count this as a win for the GMO industry.