It’s hard to know what to make of the new products heading for the market.
Here’s one.
The rapper Calvin Cordozar Broadus Jr (aka Snoop Dog) is planning to introduce a new breakfast cereal (When? Sometime soon).
Just what we need. Another sugary cereal targeting kids.
If a Nutrition Facts label is available, I couldn’t find it online, but I’m guessing 30-40% sugar, and full of color and flavor additives, and super ultra-processed.
But it’s gluten-free and some of the sales revenues will go to support Door of Hope, which advocates for homeless families.
Despite the do-good aura, it’s not what nutritionists recommend, alas. Well maybe as an occasional treat.
Will Kellogg complain about copyright infringement? This is clearly a Froot Loops copycat, only with marshmallows—more marshmallows, no less.
Sigh.
The post Annals of marketing: sugary kids’ cereals appeared first on Food Politics by Marion Nestle.