На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

Food Politics

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Industry marketing award of the week: California vegetables

I saw this is a tweet from @WesternGrowers, the trade association that represents “local and regional family farmers growing fresh produce in Arizona, California, Colorado and New Mexico…We grow the best medicine in the world.®”

High marks to the Western Growers Association for producing this ad.

  • It has interesting facts.   I did not know all this.
  • It does not have misleading health claims about superfoods.

My one quibble: the confusing denominator.  The percentages can’t be of all of the vegetables consumed in the US; they have to be the percentages of US grown vegetables.

Take garlic, for example.  According to the USDA, we imported $19 million worth of dried garlic in 2020, and $185 million worth of fresh or chilled garlic.  Much of imported garlic comes from China.

According to Rural Migration News, the US imports almost two-thirds of its fresh fruit and one-third of its fresh vegetables.

Even so, I like the ad.

The post Industry marketing award of the week: California vegetables appeared first on Food Politics by Marion Nestle.

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