На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

Food Politics

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Soda Politics: Japan style

I am in Japan this week and am fascinated to see that Coca-Cola produces special products with seasonal themes, just in time for cherry blossoms (which, alas, are not quite out yet):

And it offers fruity varieties:

For the first time, Coca-Cola is adding alcohol to canned Coke (the rum, as in “Rum and Coca-Cola” was not premixed).

  It is launching the new alcohol-laced soft drink for the Japanese market.

Japanese supermarkets are already crowded with alcohol-infused soft drinks and teas.  I got this at the OK Supermarket in Yokohama:

Here’s a close up of one variety:

Most soft drinks in Japan, with or without alcohol, are local brands.

Will alcohol help Coke increase market share?  Can’t wait to find out.

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